Generation Y are Purpose-Maximisers, not Profit-Maximisers!

Generation Y are Purpose-Maximisers, not Profit-Maximisers! 1

To get your head around PrideCulture, we want you to understand one simple thing: Y’s are not profit-maximizers, we are purpose-maximisers.  And this alters the way we act both as consumers and as employees. You see, the hay-day of luxury materialism died with the financial crisis and Generation Y have since launched a counter attack […]